About:
Transformation, LLC is an independent film and television production company built on the belief that compelling stories have the power to transform lives. The company develops and produces distinctive film, television, and digital content through authentic storytelling.
Transformation, LLC is rooted in the more than two decades of its founder, Emmy Award nominee, Gerald Webb’s experience across film, television, casting, production, and entertainment. This allows Transformation, LLC to bring a broad, industry-spanning perspective to every project. The company is committed to identifying original voices, developing meaningful intellectual property, and building projects that can connect with audiences while meeting the creative, production, and business demands of today’s entertainment marketplace. Webb’s experience working with major entertainment companies and platforms-including Paramount, Lifetime, Syfy, Lionsgate, Roku, Netflix, Great American Family, and Pure Flix-provides the company with a unique understanding of how to develop content for the rapidly evolving entertainment landscape.
Transformation, LLC operates at the intersection of story, talent, and strategy, with capabilities spanning development, packaging, casting, physical production, post-production, and delivery. Its approach is rooted in collaboration-bringing together filmmakers, writers, performers, creative partners, financiers, studios, networks, and distributors to move projects from concept to screen.
Transformation, LLC’s mission is transform lives through powerful storytelling that entertains, inspires, and drives lasting change.
Transformation, LLC – Stories Transform Lives. We Transform Stories.
Founder:
Gerald Webb is an award-winning filmmaker with a career defined by creativity, leadership, and impact. The Daytime Emmy nominee, and recipient of a Dove Award, three Movie Guide Awards, as well as three Vanguard Awards for Cinematic Achievement has an impressive résumé spanning producing, directing, casting, performing and corporate leadership. Gerald and his companies are known for delivering compelling content across genres and platforms.
After a distinguished career as a performer with over 100 film and television roles, Gerald successfully transitioned behind the camera, producing 30+ feature films while delivering films to partners including Lionsgate, Netflix, Paramount, Great American Family, Pureflix, Syfy Network, Lifetime Network and ION Television. As a talent executive he orchestrated the casting of over 100 films including Syfy network’s global phenomena Sharknado. He is a member in good standing of the Producers Guild of America, The National Association of Television Arts and Sciences and the Screen Actors Guild.
From 2022 through 2025, Gerald was the Head of Production for Candy Rock Entertainment. He lead the production, development, and delivery of 14 films to the company’s distribution and network partners including Lionsgate’s Unsung Hero and Great American Family’s The Ainsley McGregor Mysteries series of films.
Creatively, Gerald directed, wrote and produced $TACK$. The film has garnered top honors at film festivals across the globe including multiple best director and screenplay honors for Webb. Building on that success, $TACK$ was acquired by Twentieth Century Fox’s FoxSoul for streaming distribution. $TACK$’ lead actor, Mark Christopher Lawrence was nominated for a Daytime Emmy for his portrayal of Hector in the film (www.StacksMovie.com).
Throughout his career, Gerald has championed diversity and inclusion in front of and behind the camera. In 2011, as Director of Talent at The Asylum, he implemented a bold strategy to broaden representation in casting. Under his leadership, the studio saw a 380% increase in star-name diversity, while overall diversity in casting across all categories more than doubled—a measurable shift that became a model for the entire industry soon began to follow.
The Philadelphia and South Jersey native splits his time between Los Angeles, British Columbia, Canada and Southern New Jersey.
Gerald advocates for authentic storytelling and equity in entertainment. His work reflects artistic excellence and a deep commitment to evolving the face of Hollywood.